GBC 2.0 Program
Designing a cohesive identity and user-friendly interface for a government-backed community capacity initiative focused on empowerment and accessibility.
Designing a cohesive identity and user-friendly interface for a government-backed community capacity initiative focused on empowerment and accessibility.
GBC 2.0 – Government initiative supporting skill development and social innovation.
Product & UX Designer – Brand System, Design System, Interface Prototyping.
4 Months
Figma · Illustrator · Miro · Notion
Public-sector programs often suffer from inconsistent branding and poor UX, which undermines credibility. GBC 2.0 needed an identity and interface that could scale across departments while remaining approachable to everyday citizens and local partners.
I analyzed similar government programs and conducted quick interviews with civil servants and field agents to understand where digital engagement failed. The findings centered on poor content hierarchy and a lack of inclusivity in tone and visuals.
The logomark blends structure and openness — representing government support opening doors for community growth.
Inter – chosen for readability, neutrality, and adaptability across print and digital media.
The UI was designed to communicate transparency and ease. Large buttons, clear hierarchy, and accessible contrast ratios made the platform usable even for low-tech users in rural areas.
GBC 2.0 reminded me that clarity and inclusivity aren’t aesthetic choices — they’re public service tools. Designing for social impact means making every decision through the lens of trust, accessibility, and human progress.