Nightingales Recruitment

Redesigning a healthcare recruitment website for clarity, trust, and usability — transforming a dated experience into a modern digital platform.

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Client / Product

Nightingales Recruitment | UK-based healthcare staffing agency.

My Role

UI/UX Designer | WordPress Developer

Timeline

2 Months

Tools

Figma · WordPress

The Challenge

The previous website lacked structure and emotional warmth, crucial in the healthcare recruitment space. Navigation was unclear, visuals were outdated, and neither job seekers nor employers could easily find what they needed. The goal was to modernize the site and make it feel both professional and compassionate.

Research & Insights

I conducted a competitor review and basic heuristic analysis to identify UX pain points in existing recruitment sites. The biggest issues were cluttered layouts, poor hierarchy, and confusing user flows.

        Insight: In recruitment, clarity builds trust. Users need to instantly understand where to go: job seekers to apply, employers to hire.
      

Design Process

Information Architecture

Reorganized navigation into clear user paths, separate entry points for job seekers and employers.

Wireframing

Focused on content hierarchy and simplified flows before refining visuals.

Visual Direction

Introduced a calm, professional aesthetic with coral accents and generous whitespace.

Prototyping

Built interactive prototypes in Figma for stakeholder feedback and usability checks.

The Final Design

The redesign focused on simplifying navigation and modernizing visuals. The homepage now emphasizes two core actions: finding jobs and hiring talent, creating immediate clarity for both audiences.

Outcome

Streamlined user flow and improved accessibility for all user types.
Refreshed the brand’s credibility with modern, trustworthy visuals.
Stakeholders observed improved engagement and lower bounce rates post-launch.

Reflection

This project reinforced how design clarity and empathy drive trust in healthcare spaces. Building for two user groups — job seekers and employers — taught me to balance information density with simplicity.

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