MockThatInterview

Building a complete brand identity system from the ground up, from logo and design system to launch motion graphics and product visual direction.

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Client / Product

MockThatInterview | AI-driven interview preparation platform.

My Role

Lead Designer | Brand Creation, Visual Identity, Design System, Motion Direction.

Timeline

2.5 Months

Tools

Coreldraw · Photoshop · After Effects · Illustrator

The Challenge

MockThatInterview started as an idea, a platform that helps candidates practice and improve their interview skills through real-time feedback and simulated sessions. There was no existing brand, visual language, or identity system. Everything needed to be created from scratch. Logo, motion, and product direction included.

Brand Creation Process

        Objective: Design a brand system that feels confident, intelligent, and empowering, making the idea of “interview simulation” feel approachable, not intimidating.
      

Concept

Built around the metaphor of “mirroring growth”, every interview, a reflection of learning and improvement.

Identity System

Defined a modular logo system, vibrant gradient palette, and geometric type combination to express clarity and modernity.

Motion Design

Directed and animated launch motion graphics to introduce the brand with a dynamic and professional tone.

Visual System & Application

The design system was extended into UI mockups, product visuals, and launch graphics. The same clarity-driven approach used in the identity informed interface layout and interaction cues.

Outcome

Created a cohesive brand system used across launch, marketing, and digital product materials.
Produced brand motion launch content that defined the platform’s visual tone.
Collaborated with a developer to adapt the system for the live site experience.

Reflection

This project reaffirmed how foundational design thinking shapes everything, from logo to motion. Building MockThatInterview from scratch allowed me to define every layer of its identity, ensuring the product communicates confidence and clarity at every touchpoint.