Senior brand designer, Lagos

I design brand systems that hold up in production.

Most recently I designed the brand architecture for Related Motion Studios, one parent brand with five expressions. Before that I was the sole designer for CredPal and its five sister brands, across fintech, consumer apps and packaged goods. Five years across studios, fintech and agencies.

Open to senior brand design roles: remote or Lagos, permanent or contract.

See the work Download CV (PDF)
  • RMS Identity post: a woman in green on a staircase, headline 'Anyone can make a solar commercial'
    IdentityPositioning and voice
  • RMS Trybe post: documentary portrait of an older craftsman with an italic serif line
    TrybeCommunity and culture
  • RMS Studio post: black-and-white film crew with a bold condensed headline 'One studio.'
    StudioProduction
  • RMS Space post: the studio building under a large tree, 'Built for your shot'
    SpaceShoot environments
  • RMS Frames post: a portrait in a bathtub beside a line sketch, 'Most portraiture starts with the camera'
    FramesPhotography

Related Motion Studios: five sub-brands, each with its own accent, type voice and photography, held together by one badge system, caption grammar and type hierarchy. Read the case study

Selected work

RMS Identity post: 'In Lagos, the loudest house usually loses.' RMS Identity post: 'Most solar ads sell watts, panels, savings.' RMS Identity post: 'Notice what never appears.'

Related Motion Studios

Brand architecture for a five-brand creative studio

The studio was growing beyond one offering. The job was one ecosystem with different expressions, not five disconnected brands, and a system that would survive weekly production.

Role
Senior Brand Designer
When
Nov 2025 to Jun 2026
Scope
Brand architecture, identity, content system, motion
  • Designed and documented the cross-brand architecture governing five identities.
  • Built the governance layer: naming conventions, approval workflows and asset libraries.
  • Tested the system against a real three-week content calendar across all five sub-brands.
Read the case study
CredPal back-to-school post Beam editorial graphic on margin trading in Africa CircleWealth post: the silent thief of your savings Enif Eid al-Kabir campaign cover Livio app launch countdown, three days to go Greena TigerNut Milk Trío pack

CredPal group

Six brands, one designer, one way of working

CredPal and its sister brands Beam, CircleWealth, Enif, Livio and Greena span credit, investing, savings, AI, food and packaged goods. Each kept its own look; the production system underneath was shared.

Role
Brand & Marketing Designer, sole designer for the group
When
Jun 2024 to Mar 2025
Scope
Visual systems, campaigns, in-app, print, packaging
  • Built reusable template systems that let a two-person team run a high-volume calendar across social, email and in-app.
  • Carried each brand into print, presentation and packaging.
  • Ran seasonal and cultural campaigns, from Eid to back-to-school to year-end.
Read the CredPal case study
Greena TigerNut Milk Rio pouch, front and back

Greena, CredPal group

A packaging system carried through to print

A blend-it-yourself tigernut milk in two approved formats: Rio, a resealable pouch, and Trío, a kraft doypack with a die-cut label. One wordmark, palette, photographic language and back-of-pack structure across both.

Role
Packaging and brand designer
Scope
Pack system, two variants, print-ready artwork, promo
Read the case study

More work

Experience

  1. Aug 2026 to now

    Design & Creative Lead Ecored, contract

    Leading design for a Nigerian building-materials brand's market debut: packaging, product photography and content direction.

  2. Sep 2025 to Sep 2026

    Graphic & Motion Designer MockThatInterview, contract

    Owned product-marketing creative for an AI interview-coaching platform, from graphics to kinetic type to final edit, in one visual language for a year.

  3. Nov 2025 to Jun 2026

    Senior Brand Designer Related Motion Studios

    Designed the five-brand architecture and the governance and publishing frameworks that kept production consistent across it.

  4. Jun 2024 to Mar 2025

    Brand & Marketing Designer CredPal

    Sole designer for CredPal and five sister brands, with the template systems that let a two-person team sustain a high-volume calendar.

  5. Oct 2022 to Nov 2023

    Creative Lead Wildflower PR

    Directed creative across several client accounts at once, mentored junior designers and ran quality control on production.

  6. Jun 2021 to Aug 2022

    Design Consultant The Largehouse

    Architectural and interior visualisations for pitches and client presentations.

How I work

Rules before artwork

I write down what holds a brand together (the hierarchy, the grid, the caption grammar, what never changes) before making the hundredth post. That's how five RMS sub-brands could each have a voice without drifting apart.

Built for the calendar, not the launch deck

A system only counts if a small team can run it every week. At CredPal, templates did the repeat work so two designers could cover six brands across social, email, in-app and print.

Direction through to delivery

I take work from the idea to print-ready files and final edits myself: packaging, campaigns, motion. Where AI tools help production, they work inside a directed brief, not instead of one.

Portrait of David Agbayewa

I'm David Agbayewa, a senior brand designer based in Lagos. I've spent five years making brands look like themselves at volume, for studios, fintech companies and agency clients.

The work I'm best at sits between identity and production: deciding how a brand is built, then making sure it survives a busy content calendar, a packaging run and a campaign at the same time. I've led creative across client accounts, mentored junior designers, and been the only designer behind six brands at once.

Tools
Figma, Adobe Creative Cloud (Illustrator, Photoshop, After Effects, Premiere Pro), AI-assisted production tools
Strengths
Brand architecture, identity systems, campaign systems, packaging and print, motion
Education
B.Sc(Ed), Adekunle Ajasin University, 2019

Hiring a senior brand designer? I reply within a day.

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