Greena, CredPal group
One packaging system, two formats, through to print.
Greena TigerNut Milk is a plant-based, blend-it-yourself drink sold as a pre-portioned kit rather than a ready-to-drink bottle. I designed the packaging system and carried it across two approved formats, Rio and Trío.
- Role
- Packaging and brand designer, as the CredPal group's designer
- When
- 2024 to 2025
- Formats
- Rio resealable pouch; Trío kraft doypack with die-cut label
- Deliverables
- Pack artwork front and back, print-ready files, promo flyer
The product
Tigernuts, dates, coconut, ginger and cloves, packed as a kit you soak, blend and strain at home. The pack had to sell a product people may never have tried, and teach them how to make it.
The printed packaging carries four claims: vegan, gluten-free, no added sugars or preservatives, and quick and easy.
Key decisions
Fix the back of pack first
Ingredients, recipe, storage and nutrition sit in the same panel order on both formats. Whatever the pouch, a shopper finds the same information in the same place.
Let one line travel
'Just Blend, Sip, and Energize' carries across both packs, with the same wordmark, green-and-cream palette and milk-splash and tigernut photography.
Adapt the format, not the system
Rio is a flat, resealable pouch printed for four 240 mL servings. Trío is a bulk kraft doypack with a die-cut sticker label, printed as yielding roughly three litres. Different materials and print methods, one recognisable product.
Rio
The flat, resealable pouch.
Front 
Back
Trío
The kraft doypack with a die-cut sticker label. The flat back panel is shown on its own for legibility.
Front 
Back 
Back panel, flat
The system side by side
The Rio spread and the Trío promo flyer: same mark, palette, photography and voice.
What it delivered
- Two approved packaging formats, taken through to printed product.
- A back-of-pack structure that teaches a new product the same way on every format.
- A structure designed so new sizes reuse the same system instead of a redesign.