Related Motion Studios
One studio, five brands, one point of view.
Related Motion was growing beyond a single production offering. As Senior Brand Designer I designed the architecture that gave five disciplines their own voice inside one recognisable system, and the governance that kept it consistent in weekly production.
- Role
- Senior Brand Designer
- When
- Nov 2025 to Jun 2026
- Scope
- Brand architecture, five sub-brand identities, governance, content system
- Deliverables
- Ecosystem map, badge and caption system, templates, asset libraries, approval workflow
The brief
Related Motion runs a production studio, a creative community, shoot environments and a photography practice. Each needed its own character, but five disconnected brands would have split one small audience five ways.
The goal was one ecosystem with different expressions, and a system that would hold up in weekly production, not only in a launch deck.
One parent, five expressions
The ecosystem map: Identity, Studios, Trybe, Space and Frames mapped against one underlying system, each built to carry its own discipline without breaking from the parent.
Key decisions
Hold the family together with structure, not colour
Each sub-brand got its own accent colour and typographic voice. What they share is structural: a badge system, a consistent caption grammar, and a type hierarchy that never competes with the photography underneath it.
Give every expression one job
Identity carries positioning and meaning. Trybe carries community and culture. Studio is the production environment, Space the shoot environments, Frames the photography. A clear job made each voice easy to recognise and hard to confuse.
Let Studio be the quietest voice
Black and white, bold condensed type, no ornament. For a production floor, precision reads as neutrality rather than personality, and it gives the louder sub-brands room.
Make Space unmistakably Lagos
Warm materials, arched openings, jewel-toned interiors and mature greenery, instead of the exposed-brick, warehouse or Scandinavian references that read as generic anywhere in the world.
Govern it so it survives production
Naming conventions, approval workflows, asset libraries and reusable publishing frameworks. The identity only mattered if it could generate variation every week without losing coherence.
Identity
The parent voice: positioning-led lines over cinematic photography, one green accent, one caption rule.
Trybe
The culture layer: documentary photography, an italic serif register and a warm accent, built to feel closer to the street than the studio.
Studio
The production environment, deliberately restrained.
Space
Not a rental listing: a collection of environments built for visual storytelling.
Frames
The photography voice. The system doesn't direct the photography; it gives it a recognisable place to live.
Tested against a real calendar
Three weeks of planned output across all five sub-brands. The system had to produce variation every week, not just look good once.
Identity 
Trybe 
Studio 
Space 
Frames
What the system made possible
- Five disciplines could each speak in their own voice without drifting away from the parent brand.
- Weekly output came from shared templates, badges and caption rules, not from starting over each time.
- A documented architecture designed to extend: a new expression slots into the same structure.